Behind The Screens: Hollywood Goes Hypercommercial 1 Of 5

29.10.09 / Hollywood Insiders / Author: admin
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Summary:

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right.

Behind the Sc…

Comments: 10

Duvmasta // October 29th, 2009 - 7:58 pm

Thomas Edison was autistic, and he invented movies, so an autistic person invented movies.

Hudsucker94 // October 29th, 2009 - 8:31 pm

See, this is the whole debate. Sure, people use these products in real life, but the question is, do you use them cause you need them, or are you just buying into the bullshit? Are you that simple/weak minded? Like, are you gonna buy the ray bans cause he wears em in top gun, or do you like ray bands? Get what I’m saying?

Whatisright // October 29th, 2009 - 9:20 pm

i don’t see the problem. theres ads eveywhere in real life even trash on the street like a can has a logo on. to mention specific products in a movie is as real as things can get. unless theres a commercial in the middle of the movie who cares? i didnt even notice the guy said coke can in the movie independence day. who the hell pays attention to shit like that, oh he said coke can. makes me want a sprite

egnarbutterlump // October 29th, 2009 - 9:43 pm

i don’t want to live in a society where people are okay with being told how to think

stuffums // October 29th, 2009 - 10:18 pm

New zealand director, european cast, european filming location. Only the purchasing studio is US-based and a couple of the writers.

puppydogmkii // October 29th, 2009 - 10:53 pm

If you’re referring to Casino Royale, that’s US studio Columbia Pictures owned by Japanese electronics giant Sony.

CrowsTurnOff // October 29th, 2009 - 11:10 pm

Honestly, though, you HAVE to include real products in your movies. If you have nothing but made-up stuff, it really detaches the movie from reality and can be distracting.Obviously, saying Budweiser 60 times in Fallen is ridiculous and blatant. But, it’s not ridiculous for someone to ask for Tylenol, or tell someone to look at the Coke can, or to see a Coca-Cola billboard (even in the future).

SAButterbrot // October 30th, 2009 - 12:09 am

Wrong. Quentin Tarantino is famous for his use of Red Apple Cigarettes and other purely fictional brands.On the other hand, his movies ARE really detached from reality though, so I’ll give you that :)

H3nrix // October 30th, 2009 - 12:37 am

Well… His McDonald’s “Royale with cheese” speech is a classic. And “No, I didn’t go to Burger King”.

dsbnh // October 30th, 2009 - 12:41 am

This very claim is addressed in the second video. The colonization of time is particularly bothersome.

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